The mix of human and non human traffic on the web is shifting, do you know how much is from a real human being?
A marked increase from around this time last year
In March 2012, around 49% of all global web traffic was human. in a year this has reduced to just 38.5%, but it’s not quite that bad yet.
The good news is that human and good non human traffic makes up 69.8%.
What is the bad traffic?
So just over half of non human activity is bad. From content scrapers that steal usually keyword dense content from legitimate sites and post that to their own. Hacking tools that will perform a variety of actions in order to bypass security features and spam bots. If you’ve ever ran a blog, you’ll know how much spam can get posted each day.
What are you doing to protect your site from any of these activities? There are ways you can defend you and your site.